How to create high dynamic range photos - Red Bull Illume

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Usually in photography there are limits regarding exposure. If there are really light or dark parts in a photo, the photographer has to decide what part to expose.
With a High Dynamic Range (HDR) photo, a range of exposures can be set to get a maximum of contrast and colors in the picture. The end effect can make the photo look hyper real or just more natural.
Red Bull Illume went along to a lifestyle shoot to find out how its done.
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