The Real Reason Why Mother! Flopped At The Box Office

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While It brought some much-needed life back to the box office after a disappointing summer, Darren Aronofsky's Mother is the first casualty of the fall after opening to just $7.5 million. The hard-to-define film stars Jennifer Lawrence as the title character, wife to Javier Bardem's "Him", and a woman who must deal with the increasing stress of unwanted visitors entering her once-peaceful home. The film's vague log line has been a topic of discussion for months, and the movie became even more shrouded in mystery as confusing trailers and TV spots hit the airwaves. While Mother was as hard to track as it was to explain, no one expected the film to fall as far as it did. Let's take a look at why Mother has had trouble finding an audience…
Critical division | 0:42
Mixed marketing | 2:02
Bait and switch | 3:07
Stiff competition | 4:06
Wide release washout | 4:45
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