FitWell's founder Baris Ozaydinli defines personas -- agreeing on demographics like age, income, needs, of a target user -- as part of the Lean Methodology to create and iterate on his product (oh, and secure funding).
More information:
www.fitwell.co
See full playlist at
g.co/launchpad
FitWell is a Launchpad startup - learn more and apply at
How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned. Check out the full playlist at \
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