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Large companies often change the names of the same goods from country to country. If you find yourself looking for a product in a foreign store for hours with no luck, it may be distributed "under a pseudonym" in this country. Bright Side invites you to find out which world-famous brands change their names in other countries and the reasons they have for doing it. As for me, Twix is the biggest surprise on this list!
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TIMESTAMPS:
Burger King 0:54
Axe 1:26
Danone 2:00
Rexona 2:39
Mr. Clean 3:08
Crest 4:03
Dove 4:34
Lay’s 4:58
Twix 5:27
SUMMARY:
- Before entering the Australian market, the company’s executives found out that there already exists a brand with the same name. Therefore, Burger King invented a new name for Australia: Hungry Jack’s.
- The Unilever company founded Axe in France in 1983, but in some countries, the name had been already “occupied” by other brands. The company took the name Lynx to distribute their product in the UK, Ireland, Australia, New Zealand, and China.
- When entering the US market, company executives decided to make the brand name more “American”: Dannon. The former name was wrongly pronounced by Americans, who divided it into two words: “dan” and “one.”
- The record holder for the number of renames is the brand Mr. Clean. In almost every large country, this cleaning agent has its own name.
- Procter&Gamble has been manufacturing Crest toothpaste since 1955. In Germany, Poland, Bulgaria, Ukraine, Russia, and some other countries it has another name: Blend-a-med.
- You can buy Dove chocolate in most countries all over the world, yet the same product in the UK, Egypt, and India is called Galaxy.
- Walkers was founded in the UK in 1948. In 1989, PepsiCo, the producer of Lay’s chips, purchased Walkers. After that, the British chips changed design but kept the same name: Walkers.
- This chocolate bar was originally called Raider and was first produced in the UK in 1967. In 1979, the product was imported to the USA under the name Twix. Yet in many European countries, it’s still sold under the brand name Raider.
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