Hugh Hefner's 23-year-old son has a plan to redefine the playmate
More than 60 years after it was founded by Hugh Hefner, Playboy is working hard to remain successful and relevant by focusing on a key demographic: millennials. One key to this strategy is Cooper Hefner, the 23-year-old son of the company's founder.
Playboy Enterprises CEO Scott Flanders tapped Cooper to act as a brand ambassador for the company in the United States and abroad. We talked to Flanders and Hefner, both of whom pointed to one key aspect of the aforementioned shift: a re-examination of what a Playboy playmate should look like.
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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
Playboy Enterprises CEO Scott Flanders tapped Cooper to act as a brand ambassador for the company in the United States and abroad. We talked to Flanders and Hefner, both of whom pointed to one key aspect of the aforementioned shift: a re-examination of what a Playboy playmate should look like.
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Follow BI Video on Twitter:
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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
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