Google I/O 2008 - Monetizing App Traffic on Social Networks

Monetizing Application Traffic On Social Networks
Sourabh Niyogi (Social Media Networks)
You've built your app so how do you make money? Find out what types of advertising make the most sense and options for how you can participate in the social network advertising ecosystem. Sourabh Niyogi, co-founder and VP of Engineering at Social Media Networks, will describe his experiences over the past year in how successful applications are growing, monetizing and measuring their traffic, sharing key metrics you can use as baseline assumptions in building your application business. Social Media Networks is the world's leading social application advertising network, enabling developers to monetize their application traffic by selling advertising to performance marketers, brand advertisers and developers.