Reinventing winter sports action photography - Red Bull Illume

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Red Bull Illume joins photographer Markus Berger on this studio shoot with Red Bull's winter athletes. The concept was to create a set of unique action shots and portraits with a continuous theme that revealed the athletes as individuals but also part of a team. Each athlete was shot 'in action', sometimes using climbing ropes to hold them in place. The shoot, supported by Red Bull Creative, also included a light-hearted and experimental aspect to showcase the athlete's individual character.
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