Why Wedding Dresses Are So Expensive | So Expensive

The annual turnover for bridal dresses in the US is roughly $2.8 billion. The national average spent on wedding dresses was over $1,500 in 2017. So, what makes these gowns so much more expensive than any other dress? We meet with bridal designer Lela Rose and bridal boutique owner Mark Ingram to learn how wedding dresses are made, and why the cost is so high.
Special thanks to Lele Rose and Mark Ingram:
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Why Wedding Dresses Are So Expensive | So Expensive