HOW ADIDAS OUTSMARTED NIKE WITH THEIR FOOTBALL BOOT TECHNOLOGY!

I've called out Adidas as a brand a lot over the years, for all kinds of different boots and "technologies", and rightfully so. As I do with any product, if it's not good, I'll let you know. However, there is one thing that they've done very well over the years in regards to football boots, and that is outsmarting Nike! How have they done this you ask? Laceless football boots. In today's video I explain how I think Adidas has positioned themselves in the modern football boot industry so that Nike can't copy them, at all! It's a copycat industry, but Adidas has in my opinion, made all the right moves. What do you think?
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