How Publishers Clearing House Makes $1 Billion A Year

Publishers Clearing House became a household name thanks to its signature TV commercials featuring regular Americans receiving massive sweepstakes checks for millions of dollars from the company's Prize Patrol. Founded in 1953, the company blazed a trail in the direct mail business, and after more than 60 years of existence, the company still commands millions of devotees. 
As Business Insider reported in April, the company brought in $1 billion in revenue in 2017, thanks to merchandise sales and magazine subscriptions. But it hasn't always been smooth sailing for the company. We took a look at the history of Publishers Clearing House, and how it remains a billion-dollar company despite decades of lawsuits alleging deceptive practices. 
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